Practical Magic Collection - The Book of Magic

The Practical Magic Collection

Inspired by Alice Hoffman’s beloved Practical Magic book series, this collection celebrates the unforgettable world of the Owens women—their family traditions, recipes and remedies, heartbreaks and celebrations, and the everyday magic woven through generations of their story.

The collection features ten handcrafted soaps, each inspired by a different person, place, recipe, remedy, or meaningful moment from the books. From Black Magic and Love Potion #9 to Chocolate Tipsy Cake, The Red Notebook, Bloodline, and more, every bar was thoughtfully designed to tell a little piece of the Owens family story through its colors, botanicals, ingredients, and scent. Select scents are also available as luxurious whipped sugar scrubs, bringing a little more Practical Magic to your self-care ritual.

Handcrafted in small batches with nourishing oils and butters, natural clays and botanicals, and thoughtfully selected scents, each product is made to bring a little magic to an everyday ritual.

Explore the individual bars and discover the story behind each one—or bring home all ten with The Practical Magic Collector’s Set.

Ten soaps. Ten stories. One magical collection. ✨

Inspired by the Practical Magic book series by Alice Hoffman. This collection is independently created and is not affiliated with or endorsed by Alice Hoffman, her publishers, or any film or television production.