✨The Practical Magic Collector’s Set✨

Ten soaps. One magical collection.

Step into the world of the Owens family with the complete Practical Magic Collection - a set of ten handcrafted soaps inspired by the stories, traditions, recipes, remedies, and everyday magic woven throughout Alice Hoffman’s beloved Practical Magic book series.

This year’s collection brings back three favorites from last year—Black Magic, Circle of Salt, and Midnight Margaritas—alongside seven brand-new soaps, each inspired by a different piece of Owens family history.

Together, the ten bars tell a story of family, sisterhood, love, loss, courage, protection, sacrifice, and, of course, a little bit of magic.

✨ The Collection

🖤 Black Magic
One of the Owens family’s most treasured remedies, black soap is described in the books as a powerful creation passed down through generations. Our Black Magic bar takes inspiration from that legendary soap, with activated charcoal and a botanical blend that pays tribute to the herbs, flowers, and remedies at the heart of the Owens family tradition.

🧂 Circle of Salt
Throughout the series, salt carries powerful associations with protection, cleansing, and keeping unwanted forces at bay. Circle of Salt draws inspiration from those protective rituals.

🍹 Midnight Margaritas
A celebration of sisterhood, family, and those wonderfully chaotic moments when the Owens women come together. Bright, fresh, and lively, Midnight Margaritas is our nod to staying up too late, dancing in the kitchen, raising a glass, and remembering that sometimes the best kind of magic is simply being together.

🌙 Amas Veritas
Inspired by young Sally Owens and the spell she creates for an impossible love—a man she believes could never exist. By wishing for someone impossible, Sally hopes she can avoid falling in love and escape the Owens family curse. Of course, magic has a way of finding its own path.

🌿 Witch’s Kitchen
Every Owens woman knows the kitchen is about far more than preparing a meal. It’s where herbs, flowers, roots, and spices become recipes, remedies, and traditions passed from one generation to the next. Witch’s Kitchen celebrates that warm, earthy heart of the Owens home—and the everyday magic created there.

📕 The Red Notebook
Inspired by Aunt Franny and one of the most consequential decisions she makes for her family. Before taking an enormous step to protect the Owens women and their future, Franny carefully copies generations of recipes, spells, remedies, and family knowledge into a simple red notebook, ensuring their history will survive even when something else must be sacrificed.

❤️ To Break a Curse
For generations, the Owens women have lived beneath the shadow of a curse placed upon their family long ago. This bar is inspired by what it takes to finally confront that legacy—the courage, sacrifice, protection, and extraordinary power of love required to break a curse that has followed a family for centuries.

🧪 Love Potion #9
One of the Owens family’s most requested—and potentially dangerous—remedies. Made in the books with anise, rosemary, honey, and cloves, Love Potion Number Nine was sought by those desperate for help with broken hearts, impossible loves, and second chances. Our version draws its inspiration from that mysterious family recipe and the warning that some magic should always be handled carefully.

🩸 Bloodline
The Owens women are separated by generations, distance, heartache, and sometimes even centuries—but their bloodline connects them all. This bar is a tribute to the women who came before, the women who came after, and the love, resilience, strength, and magic passed from one generation of the Owens family to the next.

🍫 Chocolate Tipsy Cake
Some magic comes from spells. Some comes from the kitchen. Chocolate Tipsy Cake is inspired by the beloved Owens family recipe passed down through generations and served for breakfast in cheerful defiance of ordinary rules. It appears during celebrations and moments of heartbreak and grief—a reminder that sometimes comfort can be found around a table, surrounded by family, with something wonderfully chocolatey in front of you.

✨ Bring Home the Entire Collection

Every bar is handcrafted in small batches with thoughtfully selected oils, butters, botanicals, clays, and other ingredients chosen to complement its individual story. No two soaps are quite alike, and each was designed to bring a small piece of the Owens world into an everyday ritual.

Whether you’ve followed the Owens women through every generation or simply fell in love with the magic of their story, the Practical Magic Collector’s Set lets you experience all ten soaps together.

Keep them. Gift them. Or use them one by one and turn an ordinary shower or bath into a little ritual of your own.

And because bringing home the entire collection deserves something special, each Collector’s Set includes a complimentary surprise gift as a thank-you for collecting all ten bars. ✨

The Practical Magic Collector’s Set includes one full-size bar of each of the 10 soaps in the collection: Black Magic, Circle of Salt, Midnight Margaritas, Amas Veritas, Witch’s Kitchen, The Red Notebook, To Break a Curse, Love Potion #9, Bloodline, and Chocolate Tipsy Cake.

Inspired by the Practical Magic book series by Alice Hoffman. This collection is independently created and is not affiliated with or endorsed by Alice Hoffman, her publishers, or any film or television production.