Practical Magic Collection

The Practical Magic collection is inspired by the Practical Magic Book series, written by Alice Hoffman. It is a multi-generational saga that blends magical realism, family drama, and romance, centered around the Owens family, a line of women gifted with magical abilities, and cursed when it comes to love.

The Owens women are witches, and their family has been haunted by a centuries-old curse: any man who falls in love with an Owens woman is doomed to an early death. Because of this, generations of Owens women have grappled with love, loss, isolation, and the tension between embracing their powers or trying to live as "normal" people.

Each soap in the Practical Magic Collection was thoughtfully created, using a little bit of magic and a lot of love, and with a certain theme, symbol, or energy from the book series in mind. 

I hope you love the soaps as much as I’ve loved creating them.

-- Jenn